General remarks

It is very important to us that all visitors to our website feel comfortable and secure during their visit. For this reason, protection of your personal data is of the utmost importance to us. 

Of course, when collecting, processing and using your personal data, we will strictly comply with the legal rules under the German Federal Data Protection Act ([German acronym:] BDSG) and the Telemedia Act ([German acronym:] TMG).

We process personal data when filling orders for our customers. Where there is a well-founded interest in doing so, we may in certain circumstances procure credit information from credit reporting agencies for our own credit checks.

What do we do with your personal data?

We process and store personal data in connection with our performance of contracts, for potential later warranty or guarantee cases. 

Where there is a well-founded interest, and where the further statutory prerequisites are met, we may in certain cases procure credit information from credit reporting agencies (e.g. SCHUFA) for purposes of credit checks. To this end, we will forward the personal data required for purposes of a credit check to the aforementioned credit agencies, and will use the information we receive regarding the statistical likelihood of a payment default to make a balanced decision on whether to enter into, perform and/or terminate contract relations. The credit report may contain probability values (scores) and is calculated on the basis of scientifically recognised mathematical/statistical processes, and the calculation data may include such things as address data. Your protectable interests will be taken into account in accordance with law. You may object at any time to such checks as to the future, but we will then only be able to offer you limited payment options as a result.


Transmission of data to third parties 

In connection with our processing of orders, the necessary data will be forwarded to the service providers engaged by us (e.g. freight forwarders, logistics companies, payment intermediaries). The data forwarded to third parties will be used by those third parties solely to perform the duties or tasks with which they are charged. We will only transmit data to state entities or public authorities where mandatory legal rules require this.


Use for purposes of marketing

We would point out that we will use your data for advertising and marketing purposes (and may do so repeatedly) without your separate express consent to the extent permitted by law. Your acceptance of this advice does not constitute your consent to the use of your data for advertising purposes. If we receive your email address in connection with the sale of goods, we will use that email address within the scope of what the law permits in order to advertise own, similar products. However, you may also object at any time to all use of your details for advertising purposes without incurring costs other than the transmission costs under the base tariffs. 

In the commercial sector, we will also use telephone numbers for advertising purposes based on presumed consent (you may find further information under newsletters, forms, customer accounts, etc.).


Newsletters, forms, customer accounts etc.

The option exists to enter personal data (e.g. email addresses, names, addresses) such as for registration (customer account) to give feedback and in certain cases to subscribe to newsletters. It is expressly noted that the user’s use of the service options and services offered is voluntary.

If you wish to subscribe to our newsletters, then, in addition to your email address, we will require your confirmation that you are the owner of the email address indicated and that you consent to receiving our newsletter. These data will only be collected for purposes of forwarding our newsletter to you and documenting our rights in respect of this. There will be no disclosure of such data to third parties. You may cancel your subscription to our newsletter and revoke your consent to our storage of your data at any time.

If you open a personal customer account, we will store your email address and your password for identification purposes as well as the address data provided by you so that you will not have to input that data again when you place repeat orders. In addition, you have the option of accessing the items ordered by you via the page “My Account”/ “Order History”. 


Data collected when you visit our website

When customers visit beyerdynamic’s website, the website automatically collects general information for later statistical analysis. 

The information collected is of a general and technical kind, and it does not permit any inferences to be drawn regarding your identity. Such data will also be created upon any further navigation to web pages. The data collected may, for example, contain information regarding the operating system used, the type of web browser used, the link by which you have navigated to the page, your IP provider, the name of the file requested and comparable data regarding your visit to our website.

Such data will be analysed in order to improve the materials offered on our website and do not enable us to identify you personally. The data analyses are done solely in anonymous form (e.g. information xy was accessed by 45% of the visitors to the website). This enables us to align the information provided on our website with the interests of readers 

Whenever we do receive data which might theoretically permit us to infer the identity of the user, such as in the case of the IP address, we will take care (through the use of appropriate truncations) to ensure that you cannot be traced personally through the use of such data.


Do we use cookies?

When you visit our website, so-called cookies are stored in temporary files on your computer, and are either immediately deleted when you close your browser or after a certain amount of time elapses. Cookies are small files that are stored on your hard drive and store particular settings and data so that they may be exchanged with our system via your browser.

Irrespective of how long the cookies are installed on your hard drive, you may also manually delete cookies in your browser. Cookies enable you to make your shopping experience as convenient and comfortable as possible. No personal data is stored in our cookies.

Most browsers accept cookies as a standard feature. In your security settings, you may permit or reject temporary and stored cookies independently. If you deactivate cookies, then in certain cases it is possible that certain features of our website will not be available to you and some of the pages of the website may potentially no longer be correctly displayed.


Use of tracking tools / Google Analytics

This website uses Google Analytics, a web analysis service of Google Inc. (“Google”). Google Analytics uses so-called “cookies”, text files which are saved on your computer and enable analysis of the use of a website. Information on your use of this website generated by this cookie is usually transferred to a Google server in the United States and saved there. However, in the event that IP anonymisation is activated on this website, your IP address will first be truncated within member states of the European Union or in other member states of the Treaty on the European Economic Area. Only in exceptional cases will your full IP address be transmitted to Google servers in the United States and truncated there. Upon instructions of the operator of this website, Google will use that information to evaluate your use of the website in order to compile reports on website activities and to provide additional services related to website use and internet use to the operator of the website. The IP address transmitted by Google Analytics from your browser will not be associated with other data from Google. You may prevent the installation of cookies by using the corresponding settings in your browser software; however, we would point out to you that in such case you may not be able to fully use all of the functions of this website. In addition, you may prevent collection of data generated by the cookie regarding your use of this website (including your IP address) to Google and the processing of such data by Google by downloading and installing the browser plug-in available under the following link (

You may prevent collection of data by Google Analytics by clinking on the following link. This link will send an opt out cookie which will prevent future collection of your data whenever you visit this website:

Disable Google Analytics

You will find further information on the terms of use and data protection at or at We would advise you that Google Analytics has the “anonymizeIp” extension on this website, which ensures anonymised recording of IP addresses (so-called IP masking).


Facebook Pixel

With your consent, we use the “custom audience pixel” of Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”). 

Our use of the “custom audience pixel” enables us to track the actions of users when they are redirected to the website of an advertiser after clicking on a Facebook ad. 

This process provides an analysis of the effectiveness of Facebook ads for statistical and market research purposes and may help to optimise future advertising campaigns.

The data collected are anonymous to us, and thus do not permit us to draw any inferences regarding the identity of the users. However, Facebook stores and processes the data so that it is possible for Facebook to associate the data with the respective user profile and Facebook is able to use the data for its own advertising purposes in line with Facebook’s data use guidelines. 

You may enable Facebook and its advertising partners to display ads both within and outside Facebook. In addition, a cookie may be stored on your computer for these purposes.

Consent to the use of custom audience pixels may only be given by users who are older than 13. If you are younger, we would ask that you ask your parent or guardian for permission.


Data security

We have set up technical and organisational security precautions to protect data specifically against loss, manipulation or unauthorised access. We regularly adapt our security measures to take account of ongoing technical developments.


Consent and revocation 

If you have given us your consent to the use, processing and forwarding of your personal data for marketing purposes (e.g. electronic newsletters or forwarding offers to you, use of Google Analytics), you may cancel that consent at any time with effect as to the future without the need to comply with any particular form or observe any particular notice period. In addition, you may object to such use if we have used your data within the scope of what is permitted by law, for example, for postal marketing campaigns. Pursuant to sec. 15 (3), sec. 13 (1) TMG, you have a right of objection to the creation of user profiles involving the use of pseudonyms. If you should have any questions regarding the options for protection described and the protection measures we offer, you are welcome to contact us regarding these. 

In such cases, please direct your queries to our 

Data protection officer: Prof. Wolf M. Nietzer MBA, LL.M.,

or use the links described above.

Following your cancellation, we will only use your data for purposes of processing your orders and will refrain from sending further advertising to you.


Information / correction / deletion

Under the German Federal Data Protection Act, data subjects have rights inter alia to gratuitous information regarding their stored data, regarding the creation and significance of probability values, regarding the types of data used to calculate them and on the probability values collected and/or stored in this respect, and in certain circumstances, they will have a right to have data corrected, blocked or deleted. In the event of any questions regarding the collection, processing or use of personal data, and in the event of any requests for information, correction, blocking or deletion of data, please simply contact our data protection officer: 

Prof. Wolf M. Nietzer MBA, LL.M.,


Responsible body for data protection

The responsible body within the meaning of the German Federal Data Protection Act is beyerdynamic GmbH & Co. KG, Theresienstrasse 8, 74072 Heilbronn.